Dear Martial Artist School Owners,
For decades, the martial arts industry has been stuck on a dangerous default:
“Offer free trial classes. It’s the easiest way to get people in the door.”
It sounds logical. After all, if you remove the price barrier, more people will try your classes, right?
Sure, but here’s the problem: most of those people were never going to join.
They take up your time, drain your energy, and often never even show up.
I call them tire kickers, people who are curious enough to poke around, but not serious enough to buy.
When I switched from free trials to a paid introductory session, everything changed.
My no-show rate dropped under 5%.
My conversion rate has nearly doubled.
I was paid before I taught a single class.
My energy skyrocketed because I was only working with committed prospects.
This guide will break down why free trials are killing your profits, the psychology behind why paid trials work, and how to implement this system without losing leads.
This will be the best $17 you'll ever spent and you'll make it back on the first student who comes in for a trial!
To your success,
Justin J. Everman
Founder, Martial Arts Business Strategies